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FaceBook Tests Pintrest-like Functionality

Posted October 10, 2012

Looks like Pintrest has peaked the interest of Facebook. Facebook has announced that they will begin testing a new feature called "Collections". Facebook claims the new feature is unrelated to the popular pinning site, but it does sound like they are trying to push back at Pintrest. Below is an excerpt from an article on TechCrunch.

Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.
Seven retail partners including Pottery Barn and Fab can now share Collections posts to their fans.
Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.
To try out Collections, Like the Pottery Barn Page then visit this link to its first Collections post. You’ll then be able to add products to your Collections and see the product pages complete with Buy buttons.
Facebook told us this about the product:

“We’ve seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections. Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.”....

FaceBook rolls out new Photo Sync App

Posted December 03, 2012

Facebook is rolling out a new app called Photo Sync that when users user enable the app, every photo they take on their mobile device gets automatically uploaded to their Facebook account. The photos are saved to a private folder that you can choose which photos to share and caption. But this makes uploading photos infinitely easier from a user's perspective. All of the new photos also allow Facebook to access and use them for data-mining purposes.

Facebook was already taking in 300 million photos a day, and that rate is about to dramatically increase. It’s now ushering users onto its background uploads feature Photo Sync with a big banner at the top of its mobile apps’ news feed. Just two taps and your last 20 photos plus every one you take in the future are auto-uploaded to a private album from which you can share and Facebook can mine metadata.

Below is an excerpt from Josh Constine's blog post about Photo Sync on Tech Crunch.

"The Roll out of Photo Synch that started yesterday is perhaps the biggest thing to happen to Facebook photos beyond friend tagging and manual mobile uploads. Friend tagging jump started Facebook’s growth with a jolt of narcissism over a half decade ago. If someone tagged you in a photo, you likely checked it out the second you got the notification, along with all the other photos in the album. Later it began offering photo sharing from mobile, but its biggest problem remained the arduous upload process...You’ll see the full force of Photo Sync if Facebook combines it with its facial recognition feature. Rather than tagging friends manually, Facebook will analyze your Photo Synced album for the mugs of friends, apply tags automatically, and all you’ll have to do is approve them.
In the meantime, Facebook is probably going to suck in some terms of service violations and other very private photos. Even if people know that no one else can see them, some might panic when they see photos of them drunk, sloppy, nude, or in otherwise compromising positions within the Facebook Chrome. Right now Facebook doesn’t do a great job of explaining how the feature works so it could cause some to be caught by surprise, freak out, and turn it off.
But that’s probably worth it to Facebook because of the immense amount of photo metadata Photo Sync will give it...the feature is essentially Facebook’s entrance into cloud storage. While you might not share all the photos you upload, Facebook can still pull out geolocation to help it figure out where you are now and what local business ads to show you.. Eventually, brand recognition like the ability to identify Nike shoes in your photos could aid ad targeting too."

You can read the full blog post by Josh Constine here.

Inbound Marketing and Social Media

Posted By Meghann Kinshella | October 29, 2013

Inbound Marketing: Social Media All Grown Up

With nearly two billion users world wide, the social media network is not just for teens and those with avid social lives. Clever inbound marketers have picked up on this gold mine of potential customers, and are using social networks like Facebook and Twitter to their advantage. In 2007, Facebook boasted a whopping 100,000 business pages in its social network. Marketing on Facebook wasn't a necessity for lead generation. This year, Facebook's Director of Small Business, Dan Levy, announced Facebook's recent milestone of having 15 million business pages. In 2006 we had the emergence of Twitter, bringing the social network and real-time information closer together. Twitter now has over 200 million active users posting about 4 million tweets per day. With these numbers constantly rising, why wouldn't marketers want in on this easy, effective strategy for increasing demographics? Businesses have the potential of using networks like Twitter for marketing, funneling leads and customer service, not just advertisement.

We know we can use social media for extending our customer basis, but why should we? Some call it the end of civilization as a whole, but the social media path is the direction business is headed. Customers have more consumer information readily available to them, and we want to be in the forefront of their inquiries. We can do this by staying current with social media and expanding the way we network to get new leads. As soon as I post this blog you can bet your bottom dollar that there will be links to my blog on inbound marketing on all of our Contensive social media pages, and if all goes to plan, this will aid us in generating new leads. This is the coming of age for social media, so why not use it to our advantage instead of the more traditional approach to marketing.

Meghann Kinshella

10/29/13

Sources:

"Twitter Taking Business To New Heights"; Meghan Lison; http://www.cnbc.com/id/100940209

"Social Networking Reaches Nearly One In Four Around the World"; http://www.emarketer.com/Article/Social-Networking-Reaches-Nearly-One-Four-Around-World/1009976

"The Ultimate History Of Facebook"; Daniel Zeevi; http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-history-facebook-infographic

"Facebook: 15 Million Businesses, Companies, And Organizations Now Have A Facebook Page"; John Koetsier; http://venturebeat.com/2013/03/05/facebook-15-million-businesses-companies-and-organizations-now-have-a-facebook-page/

"Social Media Cake"; http://www.flickr.com/photos/loveyourcake/with/7323348150/

Do You Use Facebook For Inbound Marketing?

Posted By Meghann Kinshella | November 22, 2013

As we are well aware, Facebook is everywhere. Almost everywhere you go, there are references to it. Nearly every website you click on has a button saying, “Like Us On Facebook!”. Most importantly, chances are that if you’re an inbound marketer, you’ve probably jumped on the Facebook bandwagon as well. Millions upon millions of businesses use Facebook in their inbound marketing strategy.

If you happen to be one of the inbound marketers for one of these millions of businesses, then you probably know the ins and outs of Facebook. Did you know that there is one simple click of a button that can save your business both time and money, while keeping up with the latest information? By clearing the Facebook cache, your inbound marketing material is updated with any changes you have made to the inbound marketing material after you have posted the link on Facebook.

Allow me to further explain… The idea of inbound marketing is to drive people to your website and build them up into being leads and eventually customers, right? So when you use Facebook for inbound marketing, generally you post links to blogs and articles that are on your business’ website (see ours for example www.facebook.com/contensive). Say you write a fabulous article on Inbound Marketing, you post it on your webpage with a nice link to a landing page. Your next inbound marketing move is to login to your social media accounts and share your amazing article right? So you login to Facebook and paste your link onto a new post, write a quick summary or even just the title, “The Greatest Inbound Marketing Advice You’ll Ever Hear!”, and click post. Job well done right? Nope. There are a number of things that can go wrong. There could be just the tiniest detail that your boss wants you to tweak, or maybe you catch a mistake, or decide the photo isn’t quite right… Whatever it is, you make the changes, because of course you want your work to be perfect. The trouble is, any changes you make to a page linked to Facebook are a moot point if you do not clear your Facebook cache, which makes all of your hard work in inbound marketing kind of sad.

Now I’ll break this down even further. Since you are so efficient at inbound marketing, you probably sat down to start your next article as soon as you’ve finished the edits from your last one. While you’re busy creating new material, your valued advocates, fans, customers, friends and colleagues are (hopefully) reading your previous post, liking it, commenting on it and most importantly, sharing the link with EVERYONE they know. Here is where you need to pay attention. You’re a savvy inbound marketer so you know how to network with other inbound marketers, who in turn do the same. Someone you know absolutely loves your article and shares it to their Facebook page. Then someone they know clicks on the link to your article on “Inbound Marketing”, but instead of seeing the final product, and being totally wowed, the reader sees your original article, which in some cases can actually be detrimental to your inbound marketing campaign. What if it wasn’t a simple change that you made? What if you needed to update a statistic? Your reader would receive wrong information, which would most likely lead them elsewhere. This is precisely why it is important to refresh your Facebook information for inbound marketing

Clearing the Facebook cache is not the same as clearing it through Internet Explorer, Chrome, etc. There is actually a debugging page that Facebook uses to refresh individual links. The process is very simple, enabling you to get back to what you need to be doing, inbound marketing. Go to https://developers.facebook.com/tools/debug/ and all you have to do from there is paste the link to your article (or anything edited in the past) to the debug page and click “debug”. Now your inbound marketing material is up to date, and you can actually see a copy of the updated information that Facebook grabs from your page. Pretty fancy, huh? It’s just a tiny inbound marketing tip that can save you a lot of trouble later on, plus we want the best for our customers and potential customers, so why wouldn’t we want to ensure that have the most accurate and relevant information? This is definitely a key practice for any business’ strategy for inbound marketing.

-Meghann Kinshella

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