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FaceBook Tests Pintrest-like Functionality

Looks like Pintrest has peaked the interest of Facebook.  Facebook has announced that they will begin testing a new feature called "Collections". Facebook claims the new feature is unrelated to the popular pinning site, but it does sound like they are trying to push back at Pintrest.  Below is an excerpt from an article on TechCrunch.

Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners including Pottery Barn and Fab can now share Collections posts to their fans.

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

To try out Collections, Like the Pottery Barn Page then visit this link to its first Collections post. You’ll then be able to add products to your Collections and see the product pages complete with Buy buttons.

Facebook told us this about the product:

“We’ve seen that businesses often use Pages to share information about their products through photo albums. Today, we are beginning a small test in which a few select businesses will be able to share information about their products through a feature called Collections. Collections can be discovered in News Feed, and people will be able to engage with these collections and share things they are interested in with their friends. People can click through and buy these items off of Facebook.”....

Posted 10/10/2012 6:06:44 PM