Tips to Provide the Best Website Experience

TV and radio marketing are similar to shouting out at a larger group of people. However internet marketing is more like a personal conversation, and email is one of the great tools for internet marketing when used strategically.

Email can be used to track behaviors, such as who opened the email and who didn’t, which links/offers got clicked on and which ones didn’t.  Email can be used to segment out your audience, such as past purchasers, (since you attended session “A” at the last meeting you may be interested in the publication by the leader of the session). 

Remember though there is a lot of competition for eyes and time with email.  In fact more than 50% od all promotional emails get deleted before opening, and 50% of those that get opened are deleted within 2 seconds of opening. However, those that do not get deleted have been shown to result in 47% of the transactions that occur on that day of delivery (www.bizreport.com).  So, just like all marketing methods email is a numbers game, but with the right tools it is an effective and inexpensive way to reach your customers.

Contensive’s CMS is designed to help you deliver targeted emails and track results.  If you have questions or want to find out more about effective email give us call.

The first thing you need to do is determine what search terms or phrases you want to use when optimizing.  To do this think as a customer, 'if someone was looking for your product or service what would they type in to search for it'.  Look at your existing content assets. What are the most frequently asked questions? Which materials do the users engage to solve their problems now? Talk to the people who talk to your customers, the sales team and your customer service team.  If you have Contensive’s Google Analytics add-on installed, see what search terms people are using now to find your site.

Use this information to develop a list of search terms that you want your site to return in the results when searched.  Then create content pages around those search terms.  Incorporate those phrases/keywords in your headlines and in your content. Go to the meta data tab in your Contensive page records, and create page titles and meta descriptions using those search terms.  Go to the “Link Alias” tab in your page record and create a URL that contains the keywords.

Next, Google the keywords and see where your site is currently ranked (or use an online tool like www.sheerseo.com).  Then wait about a week and run the same search.  You should see a marked improvement in your rankings for the search phrases.

Remember this is just an SEO starting point and there are many other strategies you can and should incorporate into your site to increase your organic rankings.  If you want to discuss how your Contensive CMS can help with SEO and learn about additional tools please click here for more information.