Studies show that mobile device use is increasing, a fact that affects advertisers since the platform and the methods used to deliver information to consumers are undergoing significant changes. A Global Web study showed that 80% of Internet users own a Smartphone as of 2015. According to a Monetate study, the conversion rate for Smartphones is aro...

The value of mobile apps for businesses is apparent to many people. In the 8 years since IPhone first came out (7 since HTC released the first Android phone) businesses and consumers alike embraced the technology and design capabilities of the mobile app market. With Google Glasses and Apple Watch coming out, the mobile revolution is quickly becomi...