Tips to Provide the Best Website Experience

Much ado has been made about the importance of having a responsive website design, but few people really know why it's important to have a responsive website design for your business. With this in mind, then, we've come up with a list of some of the many benefits of responsive website design:

• Responsive website design saves you time and money. As professionals move away from desktop and laptop computers -- and more towards mobile devices, such as smartphones and tablets -- the need for a website that "responds," or can be searchable and clickable regardless of the platform, increases. This means that customers can view your site, and purchase from your site, no matter what they're looking for and no matter what the context.
• Responsive website design improves the user experience. Further along the lines of the website looking good no matter what platform it's viewed on, when a user (that is, a potential customer) sees a nice website on a smartphone or on a laptop, they're more inclined to visit the website again...as well as purchase from the website as well.
• Finally, but certainly no less importantly, responsive website design improves your Google rankings. While no one factor is the sole contributor to Google rankings -- higher rankings come as a result of a combination of digital marketing techniques -- a recent article released by Google suggests that part of the new Google algorithm takes website responsiveness into account when devising the rankings. And, the more responsive the website is, the higher the ranking.

For more information about us and our services, contact us today to see what we can do for you.

So you have got a great idea for an application?

Before you go head first into writing code, take a moment to decide what platform is best for you to develop your app.

• Web Applications

Web applications are cost-effective, accessible and compatible, making them perfect for prototyping your application. Most of these advantages stem from the nature of the web itself.

Web apps are easy to update because they don’t require manual updates through a store like the iOS App Store and Google Play Store. This allows updates to be automatically and forcefully pushed to all your users.

Your users can use your app cross-platform on any device and with any browser. When you develop for mobile you are limiting your audience to a specific platform.

Web applications are easy to share. Getting the word out about your application is crucial in the early stages and sharing through social media is a great way to attract new users. Web applications are primed for sharing by URL and support integration with sharing plugins and tools.

Porting to a mobile application is always an option down the road. Often, the best platform to launch a new app is through the web.

• Mobile Applications

Mobile applications do have their place, however. 

Need location data, sensors, or camera access? Again, this is where mobile shines through. Although, browsers are getting better at using mobile features like click to call and SMS.

Is it critically important that your app is accessible as fast as possible? A mobile app means that your application is just one tap away from using.

Generally, a mobile website should be your first step into the mobile market. A mobile app should come once the value of your service has been proven and you are ready to take advantage of its strengths. Ready to get started? Contact us.

Just about everyone uses a mobile device of some kind on a regular basis. Some people can't go an hour without checking their smartphone while others use their tablet to surf the web and play games. If you're thinking about creating a new mobile app to encourage customer engagement, here are a few mobile app creation tips to increase your chances of success.

Consider Your Users' Needs

You should consider the needs of your users in your approach of the mobile app creation process. If your mobile app doesn't meet any of the needs or desires of users, they will refuse to download it. Simply because your mobile app is free doesn't guarantee that a user will download it because space on mobile devices is limited. Before you even start the mobile app creation process, you should make a list of the needs and wants of your target audience.

Offline Use Is a Must

Despite the prevalence of hotspots, users will not be able to access 3G/4G or WiFi all the time. Therefore, access to the Internet should not be necessary to use your mobile app. Offline use of the mobile app should be useful and seamless as is possible for users. Of course that is not always easy especially if there are any dynamic data requirements in your app. It's best to consider what and how you can provide content even if the device is offline.

Simplicity is Best

People from all walks of life are getting smart phones and tablets nowadays. Therefore, mobile app developers can no longer afford to create apps for only those who are "masters" when it comes to technology. Your mobile apps should be easy-to-use even for those who are new to smart phones and tablets. Make sure you remember the thumb rule when creating links and actions if it's too small for a thumb to click it's too small for your app.

If you need to generate leads and advertise your products and services, mobile apps are definitely the way to go. For more mobile app creation tips, don't hesitate to contact us.