Ctrl-Alt-Health

During this round's audits, we came across a homepage still displaying a sitewide "COVID-19 Updates" banner. Scroll to the footer of the same site, and the most prominent piece of content is a "New Office Location" announcement — dated January 3, 2023. Nearly four years old, sitting front and center, still labeled "New."

Nobody meant for either of these to still be there. That's exactly the problem.

Why stale content is a bigger deal than it looks

A homepage is often the first impression a new p...

Two practices, two different specialties, the same quiet problem.

While auditing websites for this round, we found a cardiology practice whose Google Business Profile was filed under the generic category "Medical clinic" — not "Cardiologist." A few audits later, a pain management practice turned up filed under "Medical Center" instead of "Pain management physician." Every competitor in that second practice's map pack was correctly categorized — which is part of why a paid ad was currently outra...

Go ahead — open a new tab and Google your own practice's name right now. Look closely at that bold blue line above the URL.

We did this recently while auditing a cardiology practice's website, and here's what came up: "Home - [Practice Name][Practice Name]" — the practice name, run together twice, with no space between them, no city, and no specialty. No one wrote that on purpose. It's what happens when a website platform is left to generate a title automatically, and nobody ever went in and se...