Ctrl-Alt-Health
Reboot your digital practice
Welcome to Ctrl-Alt-Health, the Contensive blog where healthcare meets digital innovation. We help medical practices take control, reset what’s not working, and optimize their online presence to attract and retain more patients. From website design and SEO to patient experience and automation, Ctrl Alt Health delivers practical insights for running a healthy, high-performing digital practice.
Ctrl-Alt-Health is published by Contensive, a full-service web platform that powers medical and professional websites. Each post offers hands-on advice and fresh thinking to help doctors, practice managers, and healthcare marketers strengthen their digital foundations. Whether you’re planning a site redesign, improving online scheduling, or fine-tuning your SEO, we’ll show you how to reboot your web strategy for lasting results.
3 Reasons New Patients Choose Your Competitor Over You

You're a skilled physician. Your patient outcomes are excellent. Your existing patients love you and regularly refer friends and family. Yet somehow, new patients keep choosing the practice down the street instead of yours. What's going on? The uncomfortable truth is that new patients make decisions based on factors that have nothing to do with your clinical skills. They're choosing between practices they know little about, using whatever information they can easily find and assess. Often, they'...
Why Your Best Patients Can't Find You on Google

You're an excellent physician with outstanding patient outcomes. Your existing patients love you and regularly refer friends and family. Yet when those friends search for a doctor like you on Google, they're not finding your practice. Instead, they're booking with your competitors—sometimes newer practices with less experience but better online visibility. This isn't a hypothetical problem. Right now, potential patients who would be perfect fits for your practice are searching for exactly the se...
The First Impression That Happens Before Patients Walk Through Your Door

You've carefully designed your waiting room. Your staff is trained to greet patients warmly. You've thought through every detail of the in-office experience. But there's a critical first impression happening long before patients arrive—one that determines whether they'll ever walk through your door at all. This digital first impression is where most medical practices are unknowingly losing potential patients every single day. While you're focused on providing excellent care to the patients you s...
The Hidden Cost of Outdated Practice Information Online

How incorrect hours, old phone numbers, and broken links are quietly costing you thousands in lost revenue Your phone rings. A frustrated potential patient is calling: "I drove 30 minutes to your office and you're not even there!" You check your calendar—your office has been at the new location for six months. But Google still shows your old address. This isn't a hypothetical scenario. It happens every day to medical practices across the country, and it's costing them far more than they realize....
Why Patients Ghost Your Practice After the First Visit (And How to Win Them Back)

Why Patients Ghost Your Practice After the First Visit (And How to Win Them Back) Understanding patient retention starts with understanding what happens after they leave your office You've spent time with a new patient. The appointment went well. They seemed satisfied. You schedule their follow-up, and then... nothing. They don't return your calls. They miss their next appointment. They've ghosted your practice. If this scenario sounds familiar, you're not alone. Studies show that 30-40% of pati...