Tips to Provide the Best Website Experience, Page 25 of 25

I read a really interesting blog on Hubspot written by Rachel Sprung that talked about 7 companies who jumped on the viral craze at just the right time in order to get attention for their own videos as parodies of the current viral video. below is an excerpt and link to the post.  It's worth checking out if only for the videos.

"Remember what you thought when you first saw the Old Spice guy? When you heard the musical stylings of Carly Rae Jepsen in the emotional roller coaster "Call Me Maybe?" How about when you saw the inexplicably catchy "Gangnam Style" dance? These are some examples of virality (the marketing kind) at its best.

Thing is, viral marketing is not easy. There's just no way to know if that funny new video you're creating is going to get 1,000,000 views, or 10. So what can you do?

Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. There are several companies out there who have done it -- and done it well. So we're going to highlight them in the blog post to help inspire you to jump on the next viral craze! Or, you know, so you can just relive funny viral trends. Whatever works."

A little while back, we got an email from an client who just purchased some third party software and wanted to add it to their site.  They weren't sure how to do this so they emailed support and asked for help.  After looking at the functionality we discovered it was built to run on PHP, their site was built on ASP (if I've lost you, the programming specifics are not to germane to the story, so bear with me). 

The support technician was now faced with a dilemma, should they provide detailed instructions to the Content Manager knowing they might not be able to understand and follow them (because if they understood programming enough to add the functionality they wouldn't have purchased a PHP app in the first place) or send this over to sales to go through the process of writing up a quote for doing it for them, getting approval and then waiting for a slot to open on the schedule.

That's where the idea for SLA billing was born.  With an SLA in place that user could have simply emailed or called and asked that the app be added to their site and it would have been taken care of at a lower cost and faster than waiting for the bureaucratic process of creating approving and scheduling a task quote. We feel like we should be available to be your technology partners for your web site whether or not what you need is built by Contensive. An SLA offers you the flexibility to get these smaller jobs done more quickly and at a reduced rate, or simply to offer advice and guidance about what you should or shouldn't add to your site.

If this sounds like something you might be interested in check out this link to find out more.

TV and radio marketing are similar to shouting out at a larger group of people. However internet marketing is more like a personal conversation, and email is one of the great tools for internet marketing when used strategically.

Email can be used to track behaviors, such as who opened the email and who didn’t, which links/offers got clicked on and which ones didn’t.  Email can be used to segment out your audience, such as past purchasers, (since you attended session “A” at the last meeting you may be interested in the publication by the leader of the session). 

Remember though there is a lot of competition for eyes and time with email.  In fact more than 50% od all promotional emails get deleted before opening, and 50% of those that get opened are deleted within 2 seconds of opening. However, those that do not get deleted have been shown to result in 47% of the transactions that occur on that day of delivery (www.bizreport.com).  So, just like all marketing methods email is a numbers game, but with the right tools it is an effective and inexpensive way to reach your customers.

Contensive’s CMS is designed to help you deliver targeted emails and track results.  If you have questions or want to find out more about effective email give us call.

The first thing you need to do is determine what search terms or phrases you want to use when optimizing.  To do this think as a customer, 'if someone was looking for your product or service what would they type in to search for it'.  Look at your existing content assets. What are the most frequently asked questions? Which materials do the users engage to solve their problems now? Talk to the people who talk to your customers, the sales team and your customer service team.  If you have Contensive’s Google Analytics add-on installed, see what search terms people are using now to find your site.

Use this information to develop a list of search terms that you want your site to return in the results when searched.  Then create content pages around those search terms.  Incorporate those phrases/keywords in your headlines and in your content. Go to the meta data tab in your Contensive page records, and create page titles and meta descriptions using those search terms.  Go to the “Link Alias” tab in your page record and create a URL that contains the keywords.

Next, Google the keywords and see where your site is currently ranked (or use an online tool like www.sheerseo.com).  Then wait about a week and run the same search.  You should see a marked improvement in your rankings for the search phrases.

Remember this is just an SEO starting point and there are many other strategies you can and should incorporate into your site to increase your organic rankings.  If you want to discuss how your Contensive CMS can help with SEO and learn about additional tools please click here for more information.