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A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business's reputation is controlled by consumers using online review platforms like Yelp, Google and Facebook to announce the quality of their business publicly. The good news is that this lets businesse...

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing t...

Someone signed up to become a new member of your organization. That is terrific news! It is now time to welcome this new member, to make an amazing impression and guide them on their way to becoming a participating, engaged and involved member of your association. There are few ways to welcome new members to your organization, the most common one b...

Your association has grown to a size considerable enough for you to use technology to your advantage and increase productivity. You’ve been given the task of finding the most appropriate membership management software for your member-based organization. Where do you start? What should you be looking for? There’s a myriad of membership management so...

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact that reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages meaning a lot of eyes can see what is being said about ...