On my way into work this morning I was listening to C-Span's morning call in show. This mornings topic was about where people get their news. Gauging the state of the country on the 30 or so call ins is obviously unscientific and anecdotal at best. Of course there were the usual suspects, Fox News, NPR, CNN, even Al Jazeera came up multiple times, and everybody except one person said they get their news on the internet. But, I was surprised to hear how few people
said they still read newspapers.
Coincidentally, in my email this morning I was sent a link to a presentation by Mary Meeker about Internet trends. Mary Meeker, is an analyst for KPCB ( a venture capital firm from Menlo Park, CA) who recently presented her annual Internet Trends at the D11 conference. Below are some of the key statistics from that presentation.
- Advertisers money is out of sync with audience. There’s a huge gap between the amount of time people spend on mobile devices and the amount of advertising budgets directed at mobile. Mobile takes up 12% of our time, but gets only 3% of ad budgets. Print media is the opposite, getting 6% of our time but pulling in 23% of the ad dollars.
- 8 out of 10 of the top internet sites are from the US but more than 80% of their audience is outside the US.
- Google+ is doing better than you think. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. And it’s closing in on Twitter.
- Mobile keeps booming. Mobile traffic represents 15% of all the internet traffic, versus less than 1 percent in May 2009. By this time next year mobile could approach 25% of internet traffic.
- More than 500 million photos are uploaded and shared on Flickr, Snapchat, Instagram, and Facebook each day.
We are living in the digital age, and you need to make sure your business has a sound and active digital presence and strategy. The key word is "active", you can't simply put up a web page and walk away, you have to participate!