If you're managing an association or nonprofit, email remains one of your most powerful tools to reach members, drive engagement, and share important updates. But here’s the frustrating reality: your emails might not be getting through.
Even if your content is compelling and your list is clean, deliverability problems—emails going to spam or never arriving at all—can undermine your efforts and erode member trust.
So what’s really going on?
The Hidden Obstacles Behind Poor Deliverability
1. You're Using a General-Purpose Platform
Many associations rely on systems like Mailchimp, Constant Contact, or even email built into their AMS—but these aren’t optimized for high-trust, high-volume delivery tied to member data. Without proper authentication (SPF, DKIM, DMARC) and deliverability monitoring, your messages can be flagged as spam.
2. Your Data Is Out of Sync
When your email tool isn’t connected to your main membership database, you risk sending to outdated contacts, unsubscribed users, or duplicate records—all of which hurt your sender reputation.
3. You’re Not Segmenting or Personalizing
Sending bulk messages without context or segmentation increases the chance that members will ignore, delete, or mark your emails as spam. That feedback signals ISPs to throttle your future sends.
4. Your Sending Infrastructure Is Shared
Some email tools operate on shared IPs, meaning your reputation is tied to thousands of other users. If someone else on that shared server gets flagged for spam, your emails suffer too.
How Contensive Solves the Deliverability Dilemma
Contensive’s association software is built from the ground up to give associations full control over communications—with a direct connection between your member database and the messaging tools you use.
Here’s how it improves deliverability and trust:
Powered by AWS SES for Reliable Delivery
Contensive uses Amazon Web Services Simple Email Service (AWS SES)—a world-class, cloud-based infrastructure trusted by top organizations for high-volume email. With AWS SES:
- Emails are authenticated by default (SPF, DKIM, DMARC)
- Your domain reputation is protected
- Deliverability is monitored and managed continuously
This means your emails land in inboxes—not spam folders.
Built-In Segmentation and Targeting
Because Contensive connects directly to your central member database, you can easily:
- Segment by member type, engagement, or activity
- Exclude unsubscribed or lapsed members
- Personalize content based on real-time data
That level of targeting improves engagement—and tells email providers your messages are wanted.
No More Syncing, Uploading, or Guesswork
Say goodbye to exporting contact lists or cross-referencing spreadsheets. With Contensive:
- Member data is always current and accurate
- Emails and texts are sent directly from the platform
- Opt-outs, preferences, and contact history are tracked automatically
Everything is centralized, reducing human error and improving compliance.
Monitor What’s Working
Track open rates, clicks, bounces, and engagement—all from within the Contensive dashboard. These insights help you refine future outreach and prove ROI to your board or leadership team.
Don’t Let Your Emails Disappear Into the Void
You spend time crafting your messages—don’t let poor deliverability cancel out your efforts. Whether you’re announcing an event, reminding members to renew, or sharing advocacy updates, Contensive ensures your messages reach the right people, at the right time.
Ready to stop worrying about deliverability?
Learn how Contensive can streamline your member communications—while improving results.
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