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4 Simple Ways To Improve Customer Service

As a marketer, you are probably constantly thinking of innovative and new ways to advertise your product or service. You probably spend hours trying to get into the mind of the “customer” and what it is they want. We’ve all seen the Progressive commercials where Flo is manning the imaginary Progressive retail store. Each ad displays a new story of ...

Posted By Meghann Kinshella | 12/19/2013 4:43:26 PM

Adding Email to Your Marketing Mix

TV and radio marketing are similar to shouting out at a larger group of people. However internet marketing is more like a personal conversation, and email is one of the great tools for internet marketing when used strategically. Email can be used to track behaviors, such as who opened the email and who didn’t, which links/offers got clicked on and ...

Posted 11/21/2011 1:21:12 PM

Content Marketing Strategy for inbound marketing and lead generation

All organizations need to position themselves and convince customers that they are the informational resources in their particular niche. The best way to achieve that goal is by creating engaging targeted content for your audience.  Content marketing is any marketing format that involves the creation and sharing of content in order to acquire custo...

Posted 7/10/2013 4:10:13 PM

Do You Use Facebook For Inbound Marketing?

As we are well aware, Facebook is everywhere. Almost everywhere you go, there are references to it. Nearly every website you click on has a button saying, “Like Us On Facebook!”. Most importantly, chances are that if you’re an inbound marketer, you’ve probably jumped on the Facebook bandwagon as well. Millions upon millions of businesses use Facebo...

Posted By Meghann Kinshella | 11/22/2013 3:20:47 PM

Get Your Inbound Marketing Organized

There are many components to an effective inbound marketing strategy. With SEO, blogging, social media, and even pay per click advertising, it can be a lot to get organized. Also, if not handled properly, it becomes very easy for any of these equally important components to fall through the cracks. Instead of Inbound Marketing giving you that extra...

Posted By Dwayne McGowan | 2/7/2014 4:54:38 PM

How To Make SEO and SEM Work Together

First let’s define each… SEM: (Search Engine Marketing) the process of gaining traffic by purchasing ads on search engines. It is also called Pay Per Click and Cost Per Click marketing as that is how the ads are sold. SEO: (Search Engine Optimization) the process of affecting the visibility of a website in a search engines organic search results. I...

Posted By Dwayne McGowan | 1/31/2014 12:36:09 PM

Inbound Marketing and Social Media

Social Media Cake

Inbound Marketing: Social Media All Grown Up With nearly two billion users world wide, the social media network is not just for teens and those with avid social lives. Clever inbound marketers have picked up on this gold mine of potential customers, and are using social networks like Facebook and Twitter to their advantage. In 2007, Facebook boas...

Posted By Meghann Kinshella | 10/29/2013 4:41:56 PM

Inbound Marketing for Associations and Non-profits

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth and can and should be used by associations and non-profits. The goal is to attract people to your cause or organization based on the relevance of the information you are offering your desired audience, where as outbound m...

Posted 2/26/2013 10:53:27 AM

Podcast Marketing Strategy

Last week, we had the pleasure of a visit from one of our more “famous” clients, Oscar Zeballos, from the radio team Big O and Dukes. Contensive developed the application that runs the back office and billing side of their online podcast site bigoanddukes.com. Oscar was here to review the progress of the new billing application we are building for ...

Posted By Dwayne McGowan | 2/10/2014 4:02:07 PM