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​4 Advantages of Custom Web Apps

As mobile continues to outpace desktop in both online and offline usage, apps continue to become more essential for digital marketing. On its app, a company can go beyond displaying its products, as it can on its website; it can create interactive features, even games, to deepen the user experience. Of course, developing an app is a major undertaki...

Posted By Dwayne McGowan | 4/27/2015 2:51:16 PM

​Apple Watch and Other Wearable Technology: Will It Transform Mobile App Creation?

The Apple Watch has grabbed the most headlines so far, but the new Apple gadget represents just a small drop in a very large tech tidal wave heading our way. According to IDC.com, global wearable shipments will likely hit 112 million units by 2018. What this means for mobile app companies can be summarized in one word: revolution. And, just like it...

Posted By Dwayne McGowan | 4/24/2015 4:55:14 PM

A Custom Web App Can Add Value To Employees

Becoming a more agile business is important in keeping your employees happy, and better enabling your brand for success. Chances are, you have business processes inside of your organization that can benefit from refinement, and automation. A custom web app may be the perfect solution in cleaning up some issues you've run into with your internal pro...

Posted By Dwayne McGowan | 3/30/2017 10:28:19 AM

Powerful but Nimble: How Product Backlog Works in Agile Development

What is a product backlog in Agile development and how is it used Have you ever wondered, "What is a product backlog in Agile development and how is it used?" In answering that question, it helps first to understand the core benefit of the process: the Agile method gives you the ability to make fast and powerfully effective course corrections as yo...

Posted By Dwayne McGowan | 4/22/2015 9:43:20 AM

Tips for Success with a Custom Web App

There are many benefits to a custom web app, but a publisher must give it careful thought in order to realize the intended gains. The first thing to think about is the purpose of the app. One that's made to increase a company's visibility will necessarily be different from one that is meant to have paid access or support ads. Thought also needs to ...

Posted By Dwayne McGowan | 7/30/2015 5:39:07 PM