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The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth and can and should be used by associations and non-profits. The goal is to attract people to your cause or organization based on the relevance of the information you are offering your desired audience, where as outbound m...

All organizations need to position themselves and convince customers that they are the informational resources in their particular niche. The best way to achieve that goal is by creating engaging targeted content for your audience.  Content marketing is any marketing format that involves the creation and sharing of content in order to acquire custo...

1. Affordability Why continually pay large amounts of money for online advertising when, with some up front effort and cost, you can benefit from ranking at the top of organic listings for relevant search terms? Unlike with paid ads, your traffic does not suddenly drop drastically when you discontinue an advertising campaign. Of course you will nee...

As a marketer, you are probably constantly thinking of innovative and new ways to advertise your product or service. You probably spend hours trying to get into the mind of the “customer” and what it is they want. We’ve all seen the Progressive commercials where Flo is manning the imaginary Progressive retail store. Each ad displays a new story of ...

Responsive web design-- What's worse than Armageddon? Well, If you've listened to some marketers recently, the answer may just be "Mobilegeddon." That's the nickname the industry has given to Google's newest algorithm update, one that has the potential to be more wide-reaching than any of the search engine's algorithms since the introduction of Pag...

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than finding out tha...