Open Up Search

As a marketer, you are probably constantly thinking of innovative and new ways to advertise your product or service. You probably spend hours trying to get into the mind of the “customer” and what it is they want. We’ve all seen the Progressive commercials where Flo is manning the imaginary Progressive retail store. Each ad displays a new story of ...

As we are well aware, Facebook is everywhere. Almost everywhere you go, there are references to it. Nearly every website you click on has a button saying, “Like Us On Facebook!”. Most importantly, chances are that if you’re an inbound marketer, you’ve probably jumped on the Facebook bandwagon as well. Millions upon millions of businesses use Facebo...

There are many components to an effective inbound marketing strategy. With SEO, blogging, social media, and even pay per click advertising, it can be a lot to get organized. Also, if not handled properly, it becomes very easy for any of these equally important components to fall through the cracks. Instead of Inbound Marketing giving you that extra...

First let’s define each… SEM: (Search Engine Marketing) the process of gaining traffic by purchasing ads on search engines. It is also called Pay Per Click and Cost Per Click marketing as that is how the ads are sold. SEO: (Search Engine Optimization) the process of affecting the visibility of a website in a search engines organic search results. I...

Inbound Marketing: Social Media All Grown Up With nearly two billion users world wide, the social media network is not just for teens and those with avid social lives. Clever inbound marketers have picked up on this gold mine of potential customers, and are using social networks like Facebook and Twitter to their advantage. In 2007, Facebook boas...

The word marketing is usually associated with profit generating tactics; however, inbound marketing is focused on organic growth and can and should be used by associations and non-profits. The goal is to attract people to your cause or organization based on the relevance of the information you are offering your desired audience, where as outbound m...