May 4, 2026
The Concierge Experience: What Smaller Practices Can Learn from Large Health Systems
Large systems are spending millions to build the patient experience smaller practices already deliver. Technology finally levels the field. Walk into the lobby of a new ambulatory...
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April 29, 2026
Online Reviews or Website Quality: What Matters More to New Patients?
The decision framework doctors need when marketing attention has to pick one. Practice owners ask us a version of the same question every week: “Should I focus on my Google reviews...
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April 23, 2026
Your Website Is Fast at Your Desk. It's Slow on a Patient's Phone.
Most practice owners last looked at their own website on a desktop monitor in the office. It loaded quickly. The photos looked right. The phone number was where it was supposed...
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April 20, 2026
What Changed in the Last 12 Months That Your Medical Practice Website Doesn't Know About
There's a version of this conversation we have regularly with practice owners: they built a solid website a couple of years ago, handed it off to someone to host, and largely moved...
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