July 15, 2026
The After-Hours Appointment Problem
It's 9:15 on a Tuesday night. A mother in Fairfax has a seven-year-old with an ear infection that's been building all evening. She's not going to the ER for this — she needs a...
Continue Reading
July 7, 2026
What AI Assistants Say About Your Practice (And Why It Matters)
A patient in Silver Spring picks up her phone and asks, "Who's a good family doctor near me that takes new patients?". She doesn't scroll through ten blue links. She doesn't open...
Continue Reading
July 5, 2026
How to #Hashtag
How hashtags can help you reach the out-crowd and engage the in-crowd The facts are in: if you are not using hashtags, you are missing out! With a tweet with hashtags being 33%...
Continue Reading
June 24, 2026
The One-Star Review You Can't Remove — And What It's Actually Doing to Your Practice
A patient leaves a one-star review. You know they were never actually unhappy with the care. They went to the wrong location — your old address, still live on a directory you forgot...
Continue Reading