Responsive web design
"It's fair to say that the web's moved beyond the desktop,
and it's not looking back." - Ethan
Anyone who wants the title of "web designer" should become well
acquainted with Ethon Marcotte's seminal book "Responsive Web Design". However, even if you never have the intention of setting a CSS attribute with
your own hands, you should have a strong appreciation for the design philosophy
that has come to be known as Responsive.
For those unfamiliar or vaguely familiar with the term, it
refers to a type of design in which web content adapts to the medium with which
the user accesses it. The idea is fairly simple the techniques used to
achieve it are anything but. However, it has become such an essential part of
modern web design that in many cases we may not even be aware that we are using
it. Users have come to expect web content to come to them fluidly and cleanly
through their smartphones, laptops, and other devices so much that any online
entity that doesn't deliver in this manner sticks out as an anachronism from
the early 2000s.
We are "Not Looking Back"- and Neither Are Your Customers
Your users certainly do not want to use another decade's
technology. They want the ease and natural feel that they have come to expect
in the modern online ecosystem. A brand new iPhone or Samsung Galaxy can render
a website from practically any generation of the World Wide Web (even the first
page ever), but that doesn't mean that the desktop-bound designs
have any place on a mobile screen.
The subjective factors of why you may lose customers over
non-responsiveness are fairly obvious. In addition, there is plenty of
objective evidence for this outcome:
- According to
this piece from The
Huffington Post, 30 percent of users looking to
make a purchase through a mobile site will abandon the purchase if the
site is not mobile-friendly.
How to Become Responsive
It is irrefutable that anyone with a web presence today needs
Responsive web design. The good news is that it is a mature philosophy with a
great deal of frameworks and tools that accomplished web developers can make
use of. Contact
us if your website is missing the Responsive feel that your
customers have grown to expect.