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Lead generation is the process of creating sales leads which may convert into a new client. To increase leads developed through the company website, you must implement practices such as search engine optimization and Adwords campaigns. However, getting a prospect to visit your website is only the beginning when it comes to online lead generation. After someone visits your site, you have to persuade them to contact you. This is accomplished through effective landing pages with a clear call to action, and a strong value proposition that guides the prospect toward making contact.
Even if you are able to gather numerous leads from your website, many of these leads may not be ready to buy. You must contact new leads in a timely manner and follow up with these leads with periodic emails that encourage prospects to follow through with a purchase.
With our proven strategies, Contensive helped one client grow monthly impressions from 2,500 to 300,000! And their click through rate went from 35 to 3,000. In addition, we were able to move their website within the top 10 listings in Google for their key search terms from an initial position of over 200!