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Taking a peek at the latest mobile app ideas in the tech world can be energizing -- the ideas that make you wish you had thought of that. It can be an effective pep talk. Why? Because we live in exciting times. In 2009, when Stanford University released online a free course on mobile app development, they saw one million downloads in seven weeks, a...

Unless you’ve been living under a rock with no Internet access, you’re probably well aware of the prevalence of mobile devices like iPads, iPhones, and Androids. In addition to the increased use of mobile devices, there’s also the change in behavior. More and more people are engaging across multiple access points. Facebook revealed 600 million user...

The value of mobile apps for businesses is apparent to many people. In the 8 years since IPhone first came out (7 since HTC released the first Android phone) businesses and consumers alike embraced the technology and design capabilities of the mobile app market. With Google Glasses and Apple Watch coming out, the mobile revolution is quickly becomi...

There are many benefits to a custom web app, but a publisher must give it careful thought in order to realize the intended gains. The first thing to think about is the purpose of the app. One that's made to increase a company's visibility will necessarily be different from one that is meant to have paid access or support ads. Thought also needs to ...

Studies show that mobile device use is increasing, a fact that affects advertisers since the platform and the methods used to deliver information to consumers are undergoing significant changes. A Global Web study showed that 80% of Internet users own a Smartphone as of 2015. According to a Monetate study, the conversion rate for Smartphones is aro...