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Taking a peek at the latest mobile app ideas in the tech world can be energizing -- the ideas that make you wish you had thought of that. It can be an effective pep talk. Why? Because we live in exciting times. In 2009, when Stanford University released online a free course on mobile app development, they saw one million downloads in seven weeks, a...

The Apple Watch has grabbed the most headlines so far, but the new Apple gadget represents just a small drop in a very large tech tidal wave heading our way. According to IDC.com, global wearable shipments will likely hit 112 million units by 2018. What this means for mobile app companies can be summarized in one word: revolution. And, just like it...

The term "product/market fit," in its most basic form, means that a product is in perfect sync with its customers. The product has been refined to perfection -- assuming you define "perfection" as giving your chosen market exactly what it wants. "Product/market fit" might be the buzz word -- the golden goose egg -- of start-ups, but everyone big or...

Wanting an app is easy. In an increasingly mobile-dominated digital environment, it makes perfect sense to reach your potential customers through more ways than one, and a mobile app seems like a perfect solution. The more practical aspects of mobile app development, though, require more thought and planning. We'd love to help! If you want an app b...

I was on the phone the other day with a client who works for a national trade association and they mentioned at the last board meeting that the “idea” of a mobile app came up. After a few questions it became very clear that the client didn't really know what they wanted or even necessarily why. They just knew based on the directives from the board ...

Last month Amazon released a free beta version of its new analytic and testing tools for mobile applications. With this tool, mobile developers can track the usage of applications as opposed to the number of times the application has been downloaded. It also allows for analysis of the different user experiences across iOS, Android, and Fire OS.  Fi...

Although Uber and AirBNB grab most of the headlines about new tech disrupting the transportation industries, there's much more happening in those industries behind the scenes. Apps are changing everything from maritime shipping to the trucking industry, and companies are taking advantage of new app technology to compete with the likes of Uber. It's...

Unless you’ve been living under a rock with no Internet access, you’re probably well aware of the prevalence of mobile devices like iPads, iPhones, and Androids. In addition to the increased use of mobile devices, there’s also the change in behavior. More and more people are engaging across multiple access points. Facebook revealed 600 million user...

What is a product backlog in Agile development and how is it used Have you ever wondered, "What is a product backlog in Agile development and how is it used?" In answering that question, it helps first to understand the core benefit of the process: the Agile method gives you the ability to make fast and powerfully effective course corrections as yo...

The value of mobile apps for businesses is apparent to many people. In the 8 years since IPhone first came out (7 since HTC released the first Android phone) businesses and consumers alike embraced the technology and design capabilities of the mobile app market. With Google Glasses and Apple Watch coming out, the mobile revolution is quickly becomi...

There are many benefits to a custom web app, but a publisher must give it careful thought in order to realize the intended gains. The first thing to think about is the purpose of the app. One that's made to increase a company's visibility will necessarily be different from one that is meant to have paid access or support ads. Thought also needs to ...

Studies show that mobile device use is increasing, a fact that affects advertisers since the platform and the methods used to deliver information to consumers are undergoing significant changes. A Global Web study showed that 80% of Internet users own a Smartphone as of 2015. According to a Monetate study, the conversion rate for Smartphones is aro...