Open Up Search

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online. Further, nothing is more frustrating as a customer than finding out tha...

At the Google I/O conference today, Google introduced a bunch of new products and product roll-outs including Google Maps, a new music service, updates to Google + and a new look and features for one of the most popular Google products Google Maps.  Below is an excerpt from an article by Nathan Oliveras-Giles for the Verge (you can read full articl...

Just saw a news blurb from Statista, that illustrates the meteoric rise of online advertising.  In the first 6 months of this year Google generated over 20 billion (that's billion with a "b") dollars in advertising revenue.  Compare that to just under 20 billion for the entire U.S. print media industry (that's all newspapers and magazines).  Some o...

1. Affordability Why continually pay large amounts of money for online advertising when, with some up front effort and cost, you can benefit from ranking at the top of organic listings for relevant search terms? Unlike with paid ads, your traffic does not suddenly drop drastically when you discontinue an advertising campaign. Of course you will nee...

Is your business listed on online directories? If not, it's time to understand the importance of getting your business listed online and why your business listings are important. There are all sorts of online directories. There are the big ones, such as Facebook, Yelp and Google Maps, and then there are the hundreds of smaller directories, includin...