Why continually pay large amounts of money for online advertising when, with some up front effort and cost, you can benefit from ranking at the top of organic listings for relevant search terms? Unlike with paid ads, your traffic does not suddenly drop drastically when you discontinue an advertising campaign. Of course you will need to put in some effort to maintain a top ranking, but once you get recognized by Google as a top website for certain search terms, you are likely to stay there for a long while.
2. Increased Visibility and Traffic
As you optimize your site for relevant search terms, you will see the number of impressions (people who view your site as a result of their searches) increase steadily. Google searches actually provide visitors who searched for the terms targeted by your website. These people are actually looking for your product, therefore bringing prospective clients directly to you.
3. Improved Brand Credibility
People searching for products and services on Google tend to feel that the highest ranked sites are the most reputable ones in the industry. As you move up in the Google rankings, more and more people will visit your site, which further builds your reputation and improves your rankings even more. On the other hand, many people find ads annoying, and they do not provide any credibility for the company placing the ad.
4. Quantifiable Results
With analytics and reporting tools you will be able to determine your position for various search terms, as well as website impressions and visits. You can also discover additional search terms people are using to find your website, which may lead to ideas for new products or services and additional opportunities for optimization.
5. Competitive Edge
There are over 250 million websites, and you need a way to make yours stand out from the competition. Implementing an SEO strategy is an essential step to ensure that you are ranked higher than your competitors for relevant search terms so that potential clients are more likely to visit your site first and hopefully convert into a sale before they even get the chance to visit a competitor’s website.