Let me start this blog by throwing a few statistics at you:
- 58% of all US consumers already own a smartphone (and the percentage is growing)
- Over 1.2 billion people access the web from their mobile device
- Globally mobile accounts for 15% of all internet traffic.
- Over 95% of smartphone users have searched for local information
Google states that 61% of mobile users who land on a non-optimized site immediately leave the site and return to Google to find one that is more readable.
So, have I got your attention? The bottom line is--if your site is not optimized for mobile devices you are losing traffic. Google understands that users want to consume content in the device of their choice and more and more that means MOBILE.
According to Google, "Smartphone users are a significant and fast-growing segment of internet users, and at Google we want them to experience the full richness of the web".
That is why Google has implemented changes into their search algorithms that will prioritize mobile -optimized sites in searches performed by mobile devices. That of course means sites that are not optimized will be demoted in their rankings.
At Contensive when Google speaks we listen, and based on their recommendations, we have embraced the responsive design methodology when we develop new web applications and websites.
We recommend using responsive web design because it has many good aspects:
- Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google's algorithms assign the indexing properties for the content.
- No redirection is needed for users to get to the device-optimized view, which reduces loading time. Also, user agent-based redirection is error-prone and can degrade your site's user experience.
- It saves resources for both your site and Google's crawlers. For responsive web design pages, any Googlebot user agents needs to crawl your pages once, as opposed to crawling multiple times with different user agents, to retrieve your content. This improvement in crawling efficiency can indirectly help Google index more of the site's contents and keep it appropriately fresh.
Other benefits of responsive web design is that it delivers the same content pages from your current Contensive framework, so you don't have to manage two platforms. Also, if you are happy with your current design you don't have to start over to implement mobile, we can make the necessary design adjustments in your existing style sheets and templates, so implementation is faster.
If you are ready to talk mobile give us a call 571-291-3416 and we can show you how to quickly and painlessly position your site for the mobile world.