The lead tracking collection installs several tools used to track and convert prospects to leads and customers.
Leads are people who have shown some level of interest. They are grouped in the Marketing-Leads list.
Qualified Leads are leads who are ready to be contacted individually. They are grouped in the Marketing-Qualfied-Leads list.
A list of places where leads might originate, like Adwords or a tradeshow. If the leads come in from the Internet, the Lead Source Generator creates a URL to link traffic back.
The user is also added to the Marketing-Leads group.
A Touchpoint is someone comes to the site from a Lead Source. The initial touchpoint is saved in the Lead's user record. All touchpoints are saved in touchpoint records.