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Jonathan Adler Presentation at 99u

Behance has just posted a great video by designer Jonathan Adler who spoke at their 99u Conference. 
About this presentation titled "Keep Other People's Opinions Out Of Your Creative Process"

Jonathan Adler is now synonymous with the irreverent designs -- pottery, housewares, furniture and beyond -- that he sells around the world, but it all started with a college professor who didn't believe in him. After receiving discouraging feedback about his ambitions to be a potter, Adler wandered around New York City doing odd jobs that usually ended with him getting fired.

After some soul-searching, Adler returned to his true love, pottery, and learned the value of ignoring the expectations of others and following your dream. Here, he injects his trademark wit while sharing how he found his underlying message of "irreverent luxury" as his business evolved from pottery to pillows to rooms.

Adler preaches that we should keep other people's opinions out of our creative process and attributes his success to his disdain of focus groups and feedback.


Posted 11/7/2012 4:26:39 PM