There are many components to an effective inbound marketing strategy. With SEO, blogging, social media, and even pay per click advertising, it can be a lot to get organized. Also, if not handled properly, it becomes very easy for any of these equally important components to fall through the cracks.
Instead of Inbound Marketing giving you that extra headache and making your life more complicated, why not make it easy on yourself? Its all about planning. There are several project management tools available that have proven to be highly effective. Contensive uses Intervals, which is an online project management program allowing you access from any location. As a project manager myself, I use Intervals multiple times per day, and do not know what I would do without it.
If your business does not have the budget for a project management program, Google Calendar is highly useful, easy to organize, you can share it with multiple co-workers and best of all, it is free! A tool like this is so helpful when everyone can look at and access the inbound marketing goals and deadlines. With a strategy laid out and organized on the table, inbound marketing can become an easily manageable system.
Hubspot is also a great online tool for inbound marketing organization. They offer many free and paid articles, videos and webinars. They even offer a blog posting calendar template to help organize your blog posting schedule.
Don’t let inbound marketing overwhelm you, organization is the key to success in many things. Instead, go easy on yourself, get organized, plan ahead and soon you will see your inbound marketing campaign as a well oiled marketing machine, and not a chaotic mess.