Company Restructures Organization; solidifies solution partner relationships

January 5, 2004

Cimbeo Corporation, an integrated technology-marketing, consulting, and development company, today announced a new strategy to provide easy offline/online marketing integration services to its customers.

To deliver these services, Cimbeo has partnered with Virginia based KMAnet, as a certified solutions developer, of their proprietary, Contensive(tm), content management software.

"Developing applications on the Contensive(tm) platform allows us to deploy highly interactive web sites that our clients can update and maintain without our involvement", said Rob Keown, SVP of Development for Cimbeo. "Now companies can avoid the webmasters bottleneck...without any technical experience clients can change graphics, update content, manage customer relationships, monitor marketing and sales campaigns, manage newsletters, and basically refresh any aspect of their sites content, on-the-fly."

"Companies are looking for new value from their business relationships," said Ed Anderson, Executive Vice President of Cimbeo. "We're helping communications and technology executives leverage these relationships to yield new benefits in areas such as lead generation, lead management, sales force effectiveness, customer service, fulfillment and inventory management, strategic planning, and campaign management...by keeping the power in their hands".

Cimbeo is the newly reorganized technology-marketing unit of parent company MAC Direct. The primary focus of Cimbeo is to help clients extend their reach into target markets with highly interactive and personalized web experiences that are part of a single database strategy connecting all direct marketing communications.

"While this was an extremely critical decision to make, it was made against the backdrop of our strategy, our commitment to outstanding client service, superior technical development, and our dedication to delivering long term sustainable results for our clients," said Anderson.

The company expects to position itself competitively among the vanguards of the consulting and technology marketing industries as the affordable alternative.

About Cimbeo Corporation

Cimbeo (a wholly owned subsidiary of MAC Direct) is a leading information technology consulting and technology marketing company focused on helping companies to utilize advancements in technology and marketing, collaborate electronically to save money, grow revenue, and build stronger, more profitable, business relationships.

Since its inception in 2000, Cimbeo has been an innovator in applying emerging technologies to business. Headquartered in the Philadelphia suburban area, Cimbeo Corporation serves clients from offices in Colmar Pennsylvania and Newcastle Delaware.

About KMAnet

KMAnet provides content management and delivery systems that dramatically improve an organizations ability to collaborate and communicate with clients, prospects, employees and partners and improve their ability to market their products and services more cost effectively. Thus, enabling companies to dramatically reduce the costs of managing and maintaining their web site.

As a Cimbeo strategic partner, KMAnet works relentlessly to design and implement best of breed business solutions that solve difficult business challenges.