The first thing you need to do is determine what search
terms or phrases you want to use when optimizing.
To do this think as a customer, 'if someone was looking for
your product or service what would they type in to search for it'. Look at your
existing content assets. What are the most frequently asked questions? Which
materials do the users engage to solve their problems now? Talk to the people
who talk to your customers, the sales team and your customer service team. If you have Contensive’s Google Analytics add-on
installed, see what search terms people are using now to find your site.
Use this information to develop a list of search terms that
you want your site to return in the results when searched. Then create content pages around those search
terms. Incorporate those phrases/keywords
in your headlines and in your content. Go to the meta data tab in your Contensive
page records, and create page titles and meta descriptions using those search
terms. Go to the “Link Alias” tab in
your page record and create a URL that contains the keywords.
Next, Google the keywords and see where your site is
currently ranked (or use an online tool like www.sheerseo.com). Then wait about a week and run the same search. You should see a marked improvement in your
rankings for the search phrases.
Remember this is just an SEO starting point and there are
many other strategies you can and should incorporate into your site to increase
your organic rankings. If you want to
discuss how your Contensive CMS can help with SEO and learn about additional
tools please click here for more information.