In 2015, mobile app development is no longer an option – it’s a must for marketers looking to establish, maintain and grow a foothold among their target audience. For many marketers, especially those looking to promote small businesses with a limited budget, it’s the source of a continuous headache. But it doesn’t have to be! Here are 5 facts about mobile app development that will instantly put you in a good mood.
1) The Mobile Future is Here
The statement we made at the beginning of this blog post is easily supported by facts: last year, mobile internet usage overtook desktop internet usage for the first time, and the gap is expected to widen in the future. With almost 2 billion users worldwide now owning a smartphone or tablet, successful businesses will no longer use mobile marketing as a part of their marketing strategy – it will become their digital marketing strategy.
2) HTML 5 Integration is Coming
An unfortunate side-effect of mobile internet usage beginning to dominate world-wide are the many providers who vie for attention in this increasingly crowded marketplace. But we’re here to alleviate your worries about having to develop separate apps for iOS, Android, Windows and more: over 60 percent of mobile app developers now work in HTML 5.
That means additional features and functionalities, including the (so far theoretical) possibility to develop a hybrid app that works on all devices and operating systems. A future in which a single app can serve your entire audience, regardless of what phone or tablet they own, is not far away.
3) App Advertising Means Revenue
As a marketer, you probably have a specific goal for your app. That may be direct sales if you engage in e-commerce, or more general brand awareness. But what if we told you that your app can actually generate revenue beyond its main purpose?
It’s true: no less than 38 percent of global app developers named advertising as their most significant revenue model. Creating a custom app for your business does not just make sense from a brand awareness perspective, it can have a tangible impact on your bottom line.
4) Mobile Users Buy More than Desktop Users
While advertising is certainly an important revenue stream, especially e-commerce businesses will want a more direct ability to increase their sales through their app. If that applies to you, we come with good news for you as well: mobile users spend 50 percent more when shopping online than their desktop counterparts, meaning your app can be the gateway to significant revenue improvements.
In addition, the rise of mobile payment options from both Google and Android further eases your ability to sell your products directly through your app and increase your profits. Apple and Android Pay allow app developers to easy set up e-commerce systems, right on your phone.
5) Agile Apps are Faster, More Productive
Finally, we’d be remiss not to end with a fact about agile development that will finish up this blog post on a high note: apps that are developed using our preferred methodology aren't just produced more quickly without losing quality, they also are more productive when finished.
A 2013 study showed that apps developed with an agile methodology have a 37 percent faster time-to-market than their more traditional "waterfall" development alternatives. In addition, the same study showed that their productivity was up 16 percent over average. That's why we believe so strongly in agile development.
So there you have it! 5 facts about mobile app developments that will instantly put you in a good mood. It's a good time to get and optimize an app - and we'd love to help you get there! Contact us today to learn more about your options, agile development, and how an app can help you succeed in your industry.